How Effectively Do You Use YouTube?

I originally wrote this article on October 19, 2012 and I still believe that these points are true. How do you use YouTube? Do you post your performances? Do you make comments on other posts? Please leave your thoughts below.

We all know that YouTube is a valuable source for any musician. According to YouTube’s statistics, 72 hours of video are uploaded to YouTube every minute. We all know that there are a lot of bad videos included in this number, but there are also many videos that are educational and worth watching. So how do you use YouTube? Chris Robley wrote a blog post on the D.I.Y. Musician Blog (a service brought to us by CD Baby) detailing the “Top 5 Tips for Effective Music Video Promotion on YouTube.” Some of the top tips included:

1. Add links at the top of the description field for each video

This is very important since you only get about three lines of text before the you have to click the “Show More” tab on the window (see below). Unless someone is really interested in the video, they are not going to click the tab to see more information. You need to grab their attention immediately, which leads to #2.

2. Make the first 15 seconds count

How many times have you gone to YouTube to watch a video and clicked away because you did like the beginning of the video? I am guilty of clicking away from a video if it does not immediately capture my attention. Here are some other things to think about relating to this topic:

  • I would also suggest not doing a pre-roll (similar to going to see a movie). In my opinion, no one cares about the title, director, etc. at the beginning of the video. Go right to the action and put all of that in the comments (below the “show more” tab). Or, use a strip at the bottom of the video if you need the information to be seen (like I did in this video: PanSon – Dave Gerhart).
  • Use a tripod.
  • Upload the highest quality video possible.
  • Forget all of the iMovie transitions/titles at the beginning of the video. These videos are not just for your Mom; you want everyone to watch it.

3. Respond to every comment

This is a common courtesy. I make it a point to respond to every comment, whether they are good or bad. This shows that you have pride in the video you are posting and also make a personal connection with the viewers. If you are responding to a negative comment, politely ask the viewer why they thought the video was bad. This is a learning experience for everyone. If the comments are unkind or abusive, you can always report the comment to YouTube and remove it from the comment section. (Don’t do this often.)

Please check out Chris’s post for more great tips. Click here for the “Top 5 Tips for Effective Music Video Promotion on YouTube” and to download CD Baby’s Ultimate YouTube Guide for Musicians for free!

What tips do you have about promoting yourself on YouTube? Let me know.

Fixing Things

We live in a culture where things are either working or they’re not. And if they’re not working, we throw them away.

Apparently, there used to be these things called repair stores. These were stores that fixed your broken TV’s, washer and dryers and even blenders and toasters. The way products are made and purchased today, the vast majority of these stores have gone out of business. Our approach and feeling about the things we own has also driven these stores out of our lives.

We see this in the professional world all the time as well. A good example is the shelf life for professional coaches. An under-performing season for your team (maybe 2 if you’re lucky) typically means you’re looking for a new job. This is seen not only in sports but many professions including music. Fair or unfair, it’s just the way things work.

All this leads to some misunderstandings in the music world. Many students and teachers have the mindset of “this either works it doesn’t.” Students either get it or they don’t. This has also led to the belief that people are either naturally talented at something or they’re simply not. One of my favorite quotes about talent is this – I find it amusing when people tell me that they don’t have a talent for music. I tell them to go practice for two hours a day for the next year. Then, come back and tell me how untalented you are.*

This is also one of the reasons that I’m not a fan of talent shows on television like American Idol and America’s Got Talent. They seem to perpetuate this idea that a person is inherently talented and then is somehow picked and their life is changed forever. While that’s great for the very small percentage that it works for, this isn’t reality. Reality is more along the lines of practicing everyday for ten years and creating a career through learning and experience. There are plenty of other posts on this site about creating a career, so I won’t go into that here.

Thankfully, there are places in the music world teaching the concept of persistence. The first that comes to my mind are the lessons learned in the marching arenas of percussion. Showing up everyday in the summer and every weekend through the winter teaches students that nothing is handed out, it takes a large amount of time and dedication to get good at anything in life and that things can in fact be fixed. These are invaluable lessons that go against the grain of many things in our culture. If this lesson is learned early, it can have a tremendous impact in anyone’s life.

Don’t be fooled into thinking that things can’t be fixed. Teachers – be patient and take time with your students. Students – be patient and take time with yourself. Nothing will ever be able to replace hard work over a long period of time.

*I couldn’t find the origin of this quote. If you know where it comes from, please let me know!

Website Review: Bulletproof Musician

20140713-171854-62334416.jpgThere are a lot of great websites for musicians, but one I keep coming back to every week is The Bulletproof Musician. The site, by Dr. Noa Kageyama (performance psychologist and Juilliard graduate), features a weekly blog post, coaching and an online training course. According to his site:

“The purpose of this website is to teach musicians how to overcome stage fright, performance anxiety, and other blocks to peak performance. The specific mental skills you develop will allow you to experience the satisfaction of performing up to your abilities – even when the lights are brightest. Wait, let me rephrase that. Especially when the lights are brightest.”

I wait anxiously every Sunday morning to read the latest blog post. Unfortunately, I have never had the opportunity to take part in his coachings or online course, but I have a couple of friends who have and they are incredible.

Recent posts have included:
Why I Should Have Paid More Attention in Music Theory Class
How to Keep Performances of the Same Piece from Getting Stale
The Learning-Performance Distinction and Why Gains in the Practice Room Don’t Always Stick
Is This the Key to Being Less Distracted on Stage and in the Practice Room?
3 Entertaining Videos on Life and Career Success

The blog posts are well written, researched and presented. I would highly recommend adding this to your Sunday morning routine. The posts are not just about performance anxiety. Some of my favorite ones talk about creativity and practice habits.

As I continue to build my site, I will write about sites, apps, books and other resources about music that I have found valuable in my development. If there is something that I should check out, please leave a comment below and let me know.

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Originally posted on PercussionEducation.com on July 13, 2014.

Website Review: Bulletproof Musician

20140713-171854-62334416.jpgThere are a lot of great websites for musicians, but one I keep coming back to every week is The Bulletproof Musician. The site, by Dr. Noa Kageyama (performance psychologist and Juilliard graduate), features a weekly blog post, coaching and an online training course. According to his site:

“The purpose of this website is to teach musicians how to overcome stage fright, performance anxiety, and other blocks to peak performance. The specific mental skills you develop will allow you to experience the satisfaction of performing up to your abilities – even when the lights are brightest. Wait, let me rephrase that. Especially when the lights are brightest.”

I wait anxiously every Sunday morning to read the latest blog post. Unfortunately, I have never had the opportunity to take part in his coachings or online course, but I have a couple of friends who have and they are incredible.

Recent posts have included:
Why I Should Have Paid More Attention in Music Theory Class
How to Keep Performances of the Same Piece from Getting Stale
The Learning-Performance Distinction and Why Gains in the Practice Room Don’t Always Stick
Is This the Key to Being Less Distracted on Stage and in the Practice Room?
3 Entertaining Videos on Life and Career Success

The blog posts are well written, researched and presented. I would highly recommend adding this to your Sunday morning routine. The posts are not just about performance anxiety. Some of my favorite ones talk about creativity and practice habits.

As I continue to build my site, I will write about sites, apps, books and other resources about music that I have found valuable in my development. If there is something that I should check out, please leave a comment below and let me know.

 

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