I subscribe to a great newsletter called “The Creativity 101 Digest.” It is a monthly newsletter that has 10 articles, videos or images that discuss creativity. (Highly recommended!!) In the April newsletter, Wil Reynolds talks about “The Hidden Danger of Confusing Outputs for Outcome.” The basic premise is that we shouldn’t concentrate on checking off the things on our to do Lists. Instead, we should focus on the outcomes that occur. Think about it. When we get rid of something on our to do list, it feels great and we can go on to the next thing, but what came out of completing the task? As musicians, we often think about practicing something until it is perfect or complete, but how often do you think about putting together a to do list with the goal of helping your development down the road. Check out the video and let me know what you think. Leave a comment below and let me know your developmental goals.
Wil Reynolds: The Hidden Danger of Confusing Outputs for Outcome from 99U on Vimeo.
Reynolds started Seer Interactive—a leading SEO and online marketing agency—in a small apartment back in 2002. Since then, the company has grown to more than 100 people. But scaling the company was not without its growing pains. In this energetic talk, Reynolds shares how he learned to put a "lid on his hustle" and made sure his values weren't compromised as his company grew. "Getting things done means giving things up," he says. "It can't all fit. You need to have the border."
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